As profit margins are expected to narrow on used car sales in the coming months, now is the time for dealers to focus on their pre-owned inventory.
Carla Wade, Director of Sales Development, shares how dealers can act now to maximize their pre-owned sales profitability and reaccelerate their recovery efforts.
To view more pre-owned tips and resources, click here.
Improving pre-owned car sales profitability means figuring out not only how to sell more used cars, but also how to improve your average profit on the cars you sell.
15:00In this podcast, Marco Schnabl, CEO of automotiveMastermind, talks about using predictive analytics to drive showroom traffic and how dealers can navigate new shopping behaviors from consumers.
Pre-owned car buyers' wants and needs are more complex than new car buyers’. Mastermind understands these behaviors and simplifies their decision-making process with personalized marketing campaigns.
1:43Carla Nurse, Director of Sales Development at Mastermind, shares ways dealerships can prepare now for the expected surge of pre-owned vehicles hitting the marketplace. Discover Carla’s tips here.
One of the many visible impacts that COVID-19 is having on dealerships in the U.S. is the flood of pre-owned, or used, rental cars and other former fleet vehicles hitting the marketplace.
1:31Erik Hess, Vice President of Business Operations at Mastermind, shares pre-owned and new car sales trends as dealerships begin to reopen across the country.
A successful reopening requires dealers to start thinking ahead right now. View our checklist for a comprehensive look at what must be considered when reopening your dealership.
It may seem counterintuitive to view the post-pandemic marketplace as an “opportunity,” but that’s what it will be for dealers who are prepared to serve customers in the new environment.
