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3 Reasons to Not Stop Marketing During Inventory Shortages

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3 Reasons to Not Stop Marketing During Inventory Shortages

May 25, 2021

As ongoing chip shortages result in historically low new vehicle inventories, dealers around the country are faring vastly different depending on their brand – and their approach. 

While some automakers are undoubtedly feeling the impacts of chip shortages more than others, for dealers who have taken a data-driven approach to maximizing their available inventory and customer portfolio, 2021 has been a year of record-breaking sales.  

Regardless of their daily supply, to capitalize on customer trends and secure sustainable, future success, it’s critical dealers don’t stop marketing or keeping open communication with their customers during inventory shortages. Learn why in this whitepaper.

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