With the end of 2020 quickly approaching, dealers are wondering what their next “new normal” will look like in 2021. Changes in how shoppers buy vehicles is challenging dealers to evolve both their strategies and their expectations in a very quick time frame.
Continuing to adapt to new buying behaviors by understanding the buying experiences consumers have come to expect will be the key to dealership success in 2021. But why wait? Dealers can start this process now by taking a proactive approach and planning ahead of the holiday season.
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