88%
THE PERCENTAGE OF
CUSTOMERS USING THE
INTERNET TO SHOP FOR CARS
9
Customers are doing their homework
before they reach the showroom and
are still conducting research via mobile
once they've arrived at the dealership.
Standout by exceeding customer
expectations and provide as much
information as you can to help
the customer reach their decision.
Empowering customers with
information you provide online and
with personalized marketing creates
the perception that you aren't just a
regular dealership—you're a trusted
advisor.
HELP THEM
MAKE DECISIONS
8
9
"2016 Car Buyer Journey Study," Cox Automotive
