70%
OF PEOPLE ARE UNDECIDED
ON PURCHASING
10
Consumers want to see and test an
automobile before they buy. They
always have, and they always will.
That's something the mobile-shopping
experience, even in a virtual reality
context, could never replace. Brick and
mortar stores aren't going away anytime
soon. Even millennials think physical
stores are just as important as their
silent generation counterparts. More
than 75% of all generations want to see
a product in the store.
So, you've got to make your showroom
something special. Provide more than
snacks and coffee. Make customers feel
at home with comfortable furniture.
Or, make your location stress-free by
providing an on-site masseuse service.
Provide a kids' room where parents can
let their children entertain themselves
while they focus on their purchase.
DON'T RELY SOLELY
ON YOUR WEBSITE
9
10
" Key Insights into Understanding the Car Buyer's Journey," V12
Data
