49%
OF MARKETERS SAY
UNDERSTANDING THEIR
AUDIENCE IS THE TOP
CONTENT MARKETING
PRIORITY
11
In the showroom, listen closely. What
are you hearing customers rave about?
What do you see competitors doing?
Put all your work to good use by seeing
how others do it. In 2017, trends focused
on breaking tradition to drive a dealer-
customer connection.
CX became a measurable metric. The
customer journey, from notion to driving
off the lot, defined company strategy,
rather than executive gut instincts or
industry trends. Mobile first became the
new standard. Behavior prediction via
customer behavioral data compelled
dealers to rethink what data to collect
and how to use it.
WATCH CX TRENDS
10
11
"B2B Teach Content Marketing Trends," IDG
