BY 2020
CX WILL OVERTAKE PRICE
AND PRODUCT AS THE KEY
BRAND DIFFERENTIATOR
4
Offering a customized and personalized
experience to customers increases the
likelihood that they will become and
remain loyal. Technology now exists that
utilizes the right customer data to shape
campaigns that speak to them in unique
and personally relevant ways.
According to Marketo, more than 78% of
consumers will only engage with offers
if they have been personalized to their
previous brand engagements. Gaining the
insights necessary to create such custom
communications will make the auto
buying experience more transparent,
relatable, consultative, and enjoyable for
customers. These campaigns help auto
dealers earn customer trust and nurture
relationships with customers to drive
traffic to showrooms through meaningful,
highly personalized communications.
GET PERSONAL
3
4
"Customers 2020: A Progress Report," Walker Report
