72%
OF BUSINESSES SAY IMPROVING
CX IS A TOP PRIORITY
5
This begins by empowering your
employees to be successful. Providing
a platform that collects and presents
customer data back to team members
as actionable insights can take
the guesswork out of employees'
jobs and hand them opportunities.
automotiveMastermind
®
eases the sales
process on your end with a simple
platform that calculates customer data
to rank how likely a customer is to buy.
But the road to these opportunities
begins with customer interactions.
As customers begin researching and
gathering quotes, dealers need to
account for all details of conversations
with customers and create customer
surveys that draw the most meaningful
information from respondents for their
sales team. Armed with these insights,
dealers can get involved at the right
time when a customer is ready to buy.
Of course, there are more traditional
ways of boosting employee morale:
competitive salary, bonuses, the usual.
But even with special perks, employees
probably won't deliver stellar CX when
their jobs are made more difficult.
HAPPY EMPLOYEES
MAKE A DIFFERENCE
4
5
" A Customer-Obsessed Operating Model Demands a Close
Partnership with Your CIO: Marketing and Technology Growth
Together," Forrester Report
