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How To Know More About Customers In The New Buyer Journey

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As you find your place in the new buyer journey, it's important to remember that data points will be more than who visited your site, what they looked at and for how long. Economic factors that impact personal decision making are your best shot at getting to know customers before they come to you. This could be because auto purchases are among the largest expenditures buyers make next to buying a home. Or, they view the purchase as a large one-time cost rather than one spread over time. Either way, once customers have gathered enough information for themselves online to make some kind of decision, they still determine when and if they pay your showroom a visit. With data you've gathered, you can enter their buyer journey as an influencer. 44% of U.S. buyers 4 prefer to make slow and careful decisions according to U.S. Tapps Results. 4 "TAPPS 2014, Succesfully Navigating Today's Complex Route to Market," Kantar TNS

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