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"Digital Transformation of Industries, Automotive Industry," White Paper, World Economic Forum in collaboration with Accenture
At this point, a lot of decision-making
power rests with the customer, but
you can begin to learn more about
customers and why they're interested
in possibly making a purchase.
Make no assumptions in attributing
influencing sources or reasons for
researching. Accenture recommend
gathering, enriching, interpreting and
putting existing and new data sources
to use to stay relevant to consumers.
At an early stage in the buyer journey
such as initial online research, invest in
technology. That investment allows you
to gather and analyze customer social
media data, gaining insight into life events
that led to online window shopping.
"In the fast-moving and
complex digital enterprise,
tradition and going by gut
instincts will no longer keep
an organization in
the vanguard."
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- Accenture
