UNDERSTAND
THE NEW BUYER
JOURNEY
Knowing the influences that led a shopper to contact
the dealership, whether in-person or otherwise, is a
first step to finding where you can fit in the new buyer
journey. Early-stage customer research introduces
multiple influences, from social media that provides
recommendations from friends, family and experts, to
print, radio and TV ads, which can lead customers back
to social media to learn about brands and dealers.
1
