70%
ยน
of all car purchase decisions
are influenced by the
Internet and approximately
90%
2
of vehicle shoppers
conduct their research
online before ever setting
foot inside a dealership.
1
"Digital Influence: How the Internet Affects New Product Purchase Decisions."
nielsen.com http://www.nielsen.com/us/en/insights/news/2013/digital-influence-
how-the-internet-affects-new-product-purchase-decisions.html
2
"86 Percent of Car Shoppers Conduct Research Online Before Visiting A
Dealership." geomarketing.com http://www.geomarketing.com/86-percent-
of-car-shoppers-do-research-online-before-visiting-a-dealership
The volume of information and resources at
potential buyers' disposal renders them cautious
and more discerning, forcing dealers out of
their comfort zones. Now, dealers must re-think
their marketing and processes to be successful.
Specifically, understanding when customers
are ready to buy along with how to reach them
determines a dealership's success. Dealers can gain
this understanding by harnessing customer data.
To help you better determine your success, we've
researched and distilled all you need to know
about understanding and engaging customers
utilizing Big Data in the new market landscape.
These three approaches can lead you to targeted,
profitable marketing and improved sales.
