As you find your place in the new buyer journey,
it's important to remember that data points will
be more than who visited your site, what they
looked at and for how long. Economic factors
that impact personal decision making are your
best shot at getting to know customers before
they come to you. This could be because auto
purchases are among the largest expenditures
buyers make next to buying a home. Or, they
view the purchase as a large one-time cost rather
than one spread over time. Either way, once
customers have gathered enough information for
themselves online to make some kind of decision,
they still determine when and if they pay your
showroom a visit. With data you've gathered, you
can enter their buyer journey as an influencer.
44%
of U.S. buyers
4
prefer to
make slow and careful
decisions according to
U.S. Tapps Results.
4
"TAPPS 2014, Succesfully Navigating Today's Complex Route to Market," Kantar TNS
