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"Car Buyer Journey 2018," Cox Automotive
LEVERAGE DATA
TO WORK
FOR YOU
Half of car buyers
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do not contact the dealership prior
to their first visit, though this behavior is anticipated
to shift as dealers begin adopting digital retailing
tools. Still, dealers must adapt to make the most of
initial contacts and walk-in traffic. Deloitte suggests
applying statistical models to a mass of historical data
from a range of sources to support a more precise and
effective approach to marketing efforts, like targeted
one-to-one offers driven by predictive analytics.
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