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World Economic Forum in collaboration with Accenture
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Deloitte
We then layer in social media activity, vehicle
history, real-time OEM and dealer data,
along with other relevant data points. We've
learned successful campaigns can include
these effective factors drawn from data:
• Identifying concerns customers have along
with those they hadn't yet considered
• Starting and nurturing on-going, productive
conversations with customers over time
• Presenting offers that save customers money
and meet their needs
• Delivering greater traffic and sales, higher
conversion rates and stronger ROI
Being data driven not only improves sales and the
customer experience, but also improves dealer
operations.
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Customer retention also benefits
from data and personalized communications, as
data enables dealers to better understand what
drives customers away and how to intervene.
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We deliver meaningful
and uniquely relevant
communications by analyzing a
dealer's database, including any
legacy systems and information
from service drives.
