3 Ways Mastermind Improves
the Car Buying Experience
Start with the Right Offer, at the Right Time, to the Right Prospect
Mastermind's Market EyeQ sales platform's proprietary algorithm identifies the best
prospects, ranking them using our unique Behavior Prediction Score® to ensure
your sales team is only working the best prospects.
This eliminates a pain point and improves the car buying experience for customers
and dealers alike – neither you nor they want to waste time if the fit's not right.
Market EyeQ helps avoid those situations by steering you toward the best prospects
and away from the wrong ones.
Once you have those prospects identified, Mastermind's predictive marketing tools help you
personalize your marketing, delivering individually crafted offers at the right time to the most
promising prospects. This means when they arrive in the showroom, they're already
engaged with a great offer in hand that shows you understand their wants and needs.
Speed Up the Process
One of the most common consumer complaints with the dealership
customer experience is wasted time. That's especially true during the
car sales customer experience, where the fun of choosing a new car is
too often overshadowed by the dreary realities of paying for it.
According to Cox Automotive's research into how customers engage
emotionally with the car buying process, 54 percent of customers are
dissatisfied with how long it takes – and that's in great part because
they're spending half of their time negotiating or waiting for paperwork.
Mastermind's Market EyeQ helps you speed up the process by helping
you get the right offer into the prospect's hands before they ever arrive at
the dealership, and by ensuring your entire team is empowered with data-driven
What do your customers want from the car buying experience? What don't they want? How do you give
them the best possible experience while maintaining profit margins and growing your business?
We help auto dealers improve the customer sales experience by giving you the tools you need to build
a personalized, unique encounter that meets customers' wants and needs. This includes how to:
• Engage prospects before they walk through your dealership door
• Quickly and efficiently move through the purchase process
• Build a customer experience based on data
54:
the percentage of
customers who are
dissatisfied with how
long the car buying
process takes.
