The same analytics capabilities that empower
Market EyeQ's marketing and sales insights
pay dividends during the reporting process as
well, saving dealership leaders from drowning
in automotive service department metrics.
Effective measurement and reporting go
beyond metrics and incorporate data
analysis to identify actionable insights
about your business that you apply to drive
profitable change.
MEASUREMENT
AND REPORTING
T I P
Make sure you're tracking
the service-not-sold
sales leads your service
drive is generating
through data analytics.
They're roughly five
times more cost-effective
than traditional leads,
but dealers rarely credit
the service drive with
responsibility for that
contribution to the
bottom line.
