Whitepapers

6 Tips to Successfully Run a Remote Sales Department Tip 1: Be Aware of National & State Health Guidelines • Be sure to follow your state's health guidelines as well as CDC guidelines • It is advised that all employees wear face masks and disposable gloves while conducting any sort of business with customers Tip 2: Handle All Sales Remotely • Set up your sales team and systems so that they can handle all sales negotiations and transactions virtually, without stepping foot in the dealership • Develop a protocol and train your staff on how to operate remotely, including fielding leads and making calls • Provide scripts to the sales staff to ensure the team is being sensitive and supportive to their customers vs. using aggressive sales techniques • Determine if select personnel are able to complete certain functions at the dealership if they cannot do them remotely, such as securing financing, executing registration/title work, etc. Tip 3: Restrict Walk-Ins • Your showroom should be closed. It is recommended that you keep your doors locked and put signage on the door announcing your dealership's protocol and directing all sales inquiries to call or visit your website for assistance • If your service drive is open, be sure to direct all customers to call or visit your website sales assistance if they are looking to get into a new vehicle • Implement a virtual walk-around process to assess trade-in values for customers who want to see vehicles without visiting the dealership Many dealerships across the US are now permitted to conduct virtual or remote sales, with very prescriptive rules & limitations. The market is and will remain financially vulnerable for some time. However, customers are still interested in buying a car and are eager to hear from dealers who genuinely care about them through these hard times. Don't sit idly on the defense in the meantime! Below are some tips for your dealership to consider while operating as a remote sales department.

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