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Ready for Their Close Up
Consider making videos that go beyond the standard "About Our Dealership" or new-vehicle feature
videos. Explore options like:
• Pre-Owned Walkaround Videos
In light of massive changes in the pre-owned vehicle market,
there's no better time to make it
easy for online shoppers to engage with your used inventory via vehicle walkaround videos.
Vehicle walkaround videos are also valuable in early-stage marketing efforts. Instead of waiting
for the prospect to come to the website, a walkaround video can be shared via email or text to
draw the prospect directly to a vehicle that data suggests is most appropriate for them.
What's Working? What Isn't?
Producing and sharing videos is only part of a dealership video marketing strategy. You must also
include an ongoing commitment to learn what's working and what isn't.
What worked yesterday may not work today, and what works for another dealer may not work for you.
But with thoughtful engagement and attention to the needs and interests of your customers, your
dealership will find video marketing to be a powerful tool for engagement, sales and profit.
Now more than ever, it is critical to make a good virtual first impression. Contact us
if you're interested
in learning how to combine the power of Mastermind's predictive marketing with your own personalized,
1:1 video messages through Market EyeQ's
Video Messenger.
• Fixed-Ops Videos
With service and parts accounting for 12.4% of
dealership sales and 16.9% of dealership net profit,
your fixed operations are a critical part of your business
that you can drive through video.
One powerful way to use video in your service
department is to increase transparency. Video
walkthroughs of inspections and repairs can show the
work being done, while giving you an opportunity to
highlight your service techs, their skills and commitment
to quality and safety.
Consider offering consumers the opportunity to have a
service advisor do real-time video updates on repairs or
inspections to increase customer confidence and
satisfaction.
65% of people who
took their vehicle in
for service first
heard about the
service center
through video
Google, 2017
