Know Your Audience
Mobile video isn't just something for teenagers, and people
aren't only watching videos for a few seconds. Increasingly,
video is how Americans are using the Internet.
According
to Cisco, video already accounts for 63% of all mobile data
traffic and is growing on pace to account for 79% of global
mobile data traffic by 2022.
Understand Why They're Watching
There are more than one billion hours of video watched on
YouTube every day. The options are endless. Your videos
must meet some audience need or interest for them to
invest the time in watching, and it's important to define
what that reason is before investing your time and
resources in video.
Create High-Quality Content
Your video production standards should demonstrate an
attention to detail and a dedication to quality that's
consistent with your dealership's culture. Consider
investing in widely available video editing tools, many of
which are low-cost.
How to Leverage Video Inside
the Dealership to Sell More Cars
Effective video marketing requires more than uploading your car dealership's promo reels to YouTube.
The average consumer is increasingly dependent on online video, which means a comprehensive car
dealer video marketing strategy must identify and meet a variety of consumer wants and needs,
including new and used vehicle sales; finance and insurance; service, parts and collision and more.
By understanding how video motivates consumers to act, you can develop a dealership video
marketing strategy that drives customer engagement and auto sales.
>70% of shoppers say
video has helped
them learn more
about an auto product
they intend to buy.
Google, June 2019
Watch time of test drive
videos on YouTube has
grown by
>65% over
the last two years.
Google, March 2019
>60% of auto shoppers
report visiting a dealer's
website after watching a
video of a vehicle they
were considering.
Google, August 2018
