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The 5 W’S of Auto Sales Prospecting

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It's hard to know exactly when a consumer will decide they need a new car – but behavior prediction analytics can certainly help. Predictive marketing technology allows you to gather and analyze customer data to gain actionable insights into the factors that influence customer behaviors in the early stages of the car buying journey. Those insights can be leveraged to not only identify customers early in the customer journey – before they've been poached by a competitor – but to also ensure your messaging is reaching prospects when they are predicted to be the most likely to engage. A R E T H E Y G O I N G T O B U Y? WHEN

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