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The 5 W’S of Auto Sales Prospecting

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Prospecting for new customers is critical to growth, but your dealership's most valuable prospects are the ones with whom you already have a relationship – loyalty, service-not-sold or pre-owned. The challenge in turning leads into sales prospects is identifying when the customer is ready to enter the sales process. That's where predictive analytics tools such as Market EyeQ come into play, allowing dealers to identify their highest value prospects, such as service customers who have become great prospects for a trade-in – even if they may not realize it yet. These same tools allow you to identify buyers whose preferred make and model match your used-vehicle inventory, or to inform a customer retention program that anticipates your customers' needs. A R E Y O U R B E S T P R O S P E C T S? WHO helps dealers activate up to 55% of their service drive customers into in-market leads Dealers who market with Mastermind see up to 15X ROI on average

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