Prospecting for new customers is critical to growth, but
your dealership's most valuable prospects are the ones
with whom you already have a relationship – loyalty,
service-not-sold or pre-owned.
The challenge in turning leads into sales prospects is
identifying when the customer is ready to enter the sales
process. That's where predictive analytics tools such as
Market EyeQ come into play, allowing dealers to identify
their highest value prospects, such as service customers
who have become great prospects for a trade-in – even
if they may not realize it yet.
These same tools allow you to identify buyers whose
preferred make and model match your used-vehicle
inventory, or to inform a customer retention program
that anticipates your customers' needs.
A R E Y O U R B E S T
P R O S P E C T S?
WHO
helps dealers activate up to
55% of their service
drive customers into
in-market leads
Dealers who market
with Mastermind
see up to
15X ROI
on average
