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The 5 W’S of Auto Sales Prospecting

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WHAT A R E T H E Y L O O K I N G F O R? To appeal to those prospects, you need to ensure you can deliver what they are looking for – whatever that may be. Today, that question is more complicated than ever. Consumer preferences are evolving, with changing product portfolios and new technologies all playing a role in the car-buying process. This makes it more critical than ever that dealers are informed by data-driven insights into what their prospects are shopping for – and what similar shoppers have ended up purchasing – rather than assuming they know the answer ahead of time.

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