Consider the impact of wider external factors on
consumer buying behaviors when prospecting. For
example, the COVID-19 pandemic has disrupted the auto
industry in a variety of ways.
Economic uncertainty means many consumers will be on
the market for pre-owned vehicles instead of new cars.
This comes at the same time as a pause in new vehicle
production and a massive influx of off-lease and de-
fleeted vehicles into the used car marketplace, posing a
mutually-beneficial opportunity for dealers who can match
their pre-owned vehicle inventory with the right buyers.
Ensure the insights collected in each of your data
management systems, including your CMS and DMS, are
able to be compiled and analyzed in a single environment
to allow for data-driven outreach and marketing that
delivers exactly what prospects are looking for.
A R E T H E Y
L O O K I N G F O R?
WHAT
Generations don't
stand still, and the
factors affecting the
car-buying behavior
of your customers
are evolving.
The oldest
"millennial" car
shoppers are turning
40 this year, and the
youngest are 25.
