WHAT
A R E T H E Y L O O K I N G F O R?
To appeal to those prospects, you need to ensure you can deliver what they are looking for –
whatever that may be.
Today, that question is more complicated than ever. Consumer preferences are evolving, with changing
product portfolios and new technologies all playing a role in the car-buying process.
This makes it more critical than ever that dealers are informed by data-driven insights into what their
prospects are shopping for – and what similar shoppers have ended up purchasing – rather than assuming
they know the answer ahead of time.
