research online
before they buy*
92%
of car buyers
Even before the COVID-19 pandemic, your most valuable
leads were increasingly "located" online. With additional
customers turning to online shopping during quarantine,
this shift in consumer buying behaviors has simply
been expedited.
As customers increasingly opt to shop online, the
entry point to your dealership's lead prospect funnel
is increasingly located online. This means you must
take the online customer experience in your "virtual
dealership" seriously.
Customer expectations of their online shopping
experience are high, emphasizing the importance of
your Business Development Center and ensuring you're
using video, voice search and other technologies to
meet online shopper demands.
A R E T H E Y L O C A T E D?
WHERE
*www.thinkwithgoogle.com/feature/the-
future-of-car-buying/
