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The 5 W’S of Auto Sales Prospecting

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research online before they buy* 92% of car buyers Even before the COVID-19 pandemic, your most valuable leads were increasingly "located" online. With additional customers turning to online shopping during quarantine, this shift in consumer buying behaviors has simply been expedited. As customers increasingly opt to shop online, the entry point to your dealership's lead prospect funnel is increasingly located online. This means you must take the online customer experience in your "virtual dealership" seriously. Customer expectations of their online shopping experience are high, emphasizing the importance of your Business Development Center and ensuring you're using video, voice search and other technologies to meet online shopper demands. A R E T H E Y L O C A T E D? WHERE *www.thinkwithgoogle.com/feature/the- future-of-car-buying/

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