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Maximize Your Pre-Owned Sales & Profits
CONNECT WITH YOUR PRE-OWNED CUSTOMER BASE
Pre-owned car buyers' wants and needs are more complex than new car buyers'. Mastermind
understands these unique behaviors and simplifies their complicated decision-making
process with personalized marketing campaigns.
Market EyeQ's pre-owned functionality uses predictive analytics, powered by unrivaled
access to data from our IHS Markit
TM
partnership, to identify pre-owned leads and then match
that lead with a relevant pre-owned or new vehicle offer from your dealership's inventory.
Leverage Mastermind's data-powered technology to uncover potential
pre-owned sales opportunities like you never could before.
REAL-TIME INNOVATION
Mastermind has been investing in its
people, technology and marketing
throughout the COVID-19 pandemic to
solve for real-time dealer pain points.
Enabling dealers to better connect and
market to their pre-owned customer base
while supporting the decrease in new
inventory supply and increase in pre-
owned vehicles hitting the wholesale
market is just one way.
BENEFITS
Higher Conversion Rates: Utilize 1:1 vehicle
mapping to convert more customers with
impactful marketing.
Streamlined Workflow: Efficiently manage
your new & pre-owned customers all from the
same platform.
Lower Inventory Costs: Sell vehicles faster
with targeted marketing, lowering overhead &
increasing profits.