Maximize Your Pre-Owned Sales & Profits with Market EyeQ

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800.801.0018 | ©2020 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™ BOOK A DEMO: Maximize Your Pre-Owned Sales & Profits CONNECT WITH YOUR PRE-OWNED CUSTOMER BASE Pre-owned car buyers' wants and needs are more complex than new car buyers'. Mastermind understands these unique behaviors and simplifies their complicated decision-making process with personalized marketing campaigns. Market EyeQ's pre-owned functionality uses predictive analytics, powered by unrivaled access to data from our IHS Markit TM partnership, to identify pre-owned leads and then match that lead with a relevant pre-owned or new vehicle offer from your dealership's inventory. Leverage Mastermind's data-powered technology to uncover potential pre-owned sales opportunities like you never could before. REAL-TIME INNOVATION Mastermind has been investing in its people, technology and marketing throughout the COVID-19 pandemic to solve for real-time dealer pain points. Enabling dealers to better connect and market to their pre-owned customer base while supporting the decrease in new inventory supply and increase in pre- owned vehicles hitting the wholesale market is just one way. BENEFITS Higher Conversion Rates: Utilize 1:1 vehicle mapping to convert more customers with impactful marketing. Streamlined Workflow: Efficiently manage your new & pre-owned customers all from the same platform. Lower Inventory Costs: Sell vehicles faster with targeted marketing, lowering overhead & increasing profits.

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