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How Mastermind Empowers Dealerships to Improve their Customer Experience

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Mastermind Advantage: How We Empower Dealerships to Improve their Customer Experience High Tech Solutions, High Touch Support Many dealership sales tools are focused only on helping dealers sell cars, but we're focused on empowering our dealer partners to build long-term, customer experience (CX)-based relationships with customers. We go deeper than the mechanics of moving them through the sales funnel. It's why our marketing services aren't "spray and pray" cookie cutter campaigns. They're developed each month in consultation with your team from more than 103,000 different combinations to deliver maximum ROI. The data within them is highly relevant, the offers are highly doable, and the recipients are cherry-picked by propensity to buy. We put our dealer partners first so they can put their customers first. This starts with our experts working directly with your IT team to seamlessly integrate your DMS, CMS and other data sets for minimum disruption and maximum return on the investments you've already made in your existing systems. At Mastermind, we're auto industry veterans leveraging technology to solve real-world problems for dealers. That's the heart of the Mastermind difference. We understand what works for dealers – and what doesn't. We know from first-hand experience where the real-world pain points are for dealerships and in their selling process, so we've developed predictive analytics-based tools and solutions to empower dealers to simply sell more cars every month, efficiently and easily. The Mastermind Advantage is comprised of 3 key elements: • Actionable customer insights powered by unrivaled data access from IHS Markit • Highly sophisticated dealership marketing technology • On-going, one-on-one dealership training from our seasoned field experts OUR DATA DRIVEN, PERSONALIZED, CAMPAIGNS ARE SENT TO STRATEGICALLY TARGETED IN-MARKET PROSPECTS DERIVED FROM PREDICTIVE ANALYTICS FACT:

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