Mastermind Advantage: How We Empower
Dealerships to Improve their Customer Experience
High Tech Solutions, High Touch Support
Many dealership sales tools are focused only on
helping dealers sell cars, but we're focused on
empowering our dealer partners to build long-term,
customer experience (CX)-based relationships with
customers. We go deeper than the mechanics of
moving them through the sales funnel.
It's why our marketing services aren't "spray and
pray" cookie cutter campaigns. They're developed
each month in consultation with your team from more
than 103,000 different combinations to deliver
maximum ROI. The data within them is highly
relevant, the offers are highly doable, and the
recipients are cherry-picked by propensity to buy.
We put our dealer partners first so they can put their
customers first. This starts with our experts working
directly with your IT team to seamlessly integrate
your DMS, CMS and other data sets for minimum
disruption and maximum return on the investments
you've already made in your existing systems.
At Mastermind, we're auto industry veterans leveraging technology to solve real-world problems for
dealers. That's the heart of the Mastermind difference. We understand what works for dealers – and
what doesn't.
We know from first-hand experience where the real-world pain points are for dealerships and in their
selling process, so we've developed predictive analytics-based tools and solutions to empower
dealers to simply sell more cars every month, efficiently and easily.
The Mastermind Advantage is comprised of 3 key elements:
• Actionable customer insights powered by unrivaled data access from IHS Markit
• Highly sophisticated dealership marketing technology
• On-going, one-on-one dealership training from our seasoned field experts
OUR DATA DRIVEN,
PERSONALIZED, CAMPAIGNS
ARE SENT TO
STRATEGICALLY
TARGETED
IN-MARKET PROSPECTS
DERIVED FROM PREDICTIVE
ANALYTICS
FACT:
