START WITH
LOYALTY
Dealers are well aware of the statistics related to how much
less it costs to sell a car to a loyalty customer than it does to
conquest a new one. But when it comes to highly price-sensitive
used and CPO sales, how do you improve retention and ROI?
3 KEY STEPS YOU CAN TAKE:
1
Leverage predictive analytics within your service
appointments to target your loyalty customers who will
soon be in-market for another purchase and engage
them before they've had the opportunity to shop around.
Integrate your used inventory into your sales platform to
introduce more flexibility into replacement vehicle options.
Market used/CPO replacement options more frequently
and leverage personalized messaging and offers, starting
halfway through an existing payment plan.
2
3
REAL RESULTS
Mastermind empowers
dealers to increase their
customer retention rate
by up to 15%.
