TARGET
SMARTER
Predictive analytics don't just work
for new cars. They're also great tools
for predicting what used or CPO cars
are most likely to connect with a
shopper's needs, wants and resources.
Do you have the tools to connect
a shopper with a great car that
they never would have considered
otherwise? Increasingly, that's what
they expect from you, especially
younger shoppers trained by Amazon,
Netflix and other analytics-powered
companies that constantly offer
"You Might Like" recommendations.
Ensure you have both new and
used/CPO inventory integrated
into your predictive analytics sales
platform and that your marketing
and sales outreach is based on
what the data says is most likely
to connect with the customer.
