4. Integrate New and Used Sales Processes
As buyers return to the market, interest in pre-owned vehicles is growing, offering dealers an
opportunity to accelerate their recovery efforts by maximizing pre-owned sales.
Efficiently and effectively
analyzing your inventory is
critical when it comes to
first-time car buyers, as
they're less likely than other
shoppers to have a firm
purchase decision in-mind
when they connect with your
dealership.
Someone who expected to
be a new car buyer could
easily be swayed by the
affordability and quality of
certified pre-owned options;
or the added complexity of
used car buying may drive a
shopper to opt for a new car
purchase.
It's crucial for your new and
used car sales teams to be
working from the same
customer and inventory
insights on the same sales
platform to match customers with the right vehicle. That's why Market EyeQ features used and pre-
owned functionality, including integration with most manufacturer pre-owned programs.
5. Deliver on Customer Experience
First-time car shoppers are going to be highly
sensitive to issues of personal trust and comfort with
your sales team. This is where your dealership's
customer experience culture comes into play. Make
sure you deliver not only a great experience in the
sales and F&I process but continue delivering
through service and other fixed ops interactions via
access to the same data-driven insights.
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GOOGLE'S SEARCH TRENDS FOR "USED CAR
DEALS" BETWEEN JANUARY 2019 & JULY 2020
THE NO. 1 INFLUENCE ON BRAND
LOYALTY IS A CUSTOMER SALES
EXPERIENCE – NO. 2 IS THEIR
MAINTENANCE AND SERVICE
EXPERIENCE
THINK WITH GOOGLE, 2017
