6. Retain First-Time Buyers Via the Service Drive
Selling a car to a first-time buyer is only the beginning of your loyalty sales cycle – an especially
challenging process for new buyers. One industry study finds first-time buyers are 60% less likely
to repurchase at a dealer than loyalty customers with at least one sales or service visit.
The dedication to delivering great CX should extend
throughout the lifetime of the vehicle, falling heavily
on your dealership's service department. By the time
the next sales opportunity rolls around, the quality of
the service customer experience will largely drive a
customer's decision on where to buy their second
vehicle – and beyond.
If you'd like to learn how Market EyeQ's predictive
analytics-driven marketing, sales and support
services empower dealerships to identify,
communicate with and close first-time car buyers,
contact us for a free demo.
800.801.0018 | info@automotiveMastermind.com
©2020 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™
LEARN MORE ABOUT MARKET EYEQ
automotiveMastermind.com
INTRODUCING CUSTOMERS TO THE
SERVICE DEPARTMENT AT THE TIME
OF PURCHASE INCREASES THE
LIKELIHOOD A CUSTOMER WILL
RETURN BY 2.3X
2017 XTIME MARKET RESEARCH STUDY
