FRED HAAS
TOYOTA WORLD
Located in Spring, Texas
Jim Wilkinson
Toyota Sales Director
ABOUT
Fred Haas Toyota World
Creates Customer Goodwill
Thanks to Mastermind
Jim Wilkinson is no stranger to automotiveMastermind (aM) and its
technology. As Jim's professional automotive career grew, every store he
led over the course of 7 years was leveraging aM's proprietary automated
sales and marketing platform, Mastermind. As Jim took on stores that
required his managerial expertise to turn them around, he leveraged
Mastermind to help. In a Dealer Download interview with Jim, he shared
how automotiveMastermind helps him and his team sell more cars and
create a better customer experience. Check out the highlights below!
WHY I LOVE MASTERMIND
The COVID-19 pandemic has brought strange times upon our industry.
First, we had no customers. Then we had no employees. Next, we had no
inventory! Our dealership is finally starting to put all the pieces back
together and get the staff back on track. Through it all, Mastermind has
been helping us proactively reach out to customers who may have
negative equity or a higher-than-ideal interest rate for their vehicles.
With car values being at an all-time high, Mastermind allows us to pass
that value onto our customer base. This not only helps to build our
inventory up through trade-in offers but presents goodwill to our
customers at the same time.
For most buyers, the opportunity to dig out of a bad situation might not
come around in their buying cycle again, so they really appreciate the
offers Mastermind is helping us to put out for them, and it builds loyalty.
With the Toyota Camry being in short supply and high demand, combined
with the fact that there are 0% APR offers at 72 months for a NEW Camry,
we can convert that customer who was in a bad situation with a 7% APR
loan to a 0% APR loan and swallow the negative equity in the process.
"Thanks to Mastermind it's a win-win!"
Located on a 25-acre site in Spring, Texas,
Fred Haas Toyota World is the #1 volume
Toyota dealer in the Gulf States Region 17
years running, as well as the #1 Tundra truck
dealer in the nation.
The biggest difference you will experience at
Fred Haas Toyota World is a friendly staff of
dedicated, well-trained, and experienced
employees who understand customers' needs
and deliver worldclass hospitality to customers.
Their reputation for integrity, honesty, and
superior customer service has been a hallmark
of their community for over 49 years.
"We've now gained a pre-owned vehicle, which
we have all the service history on, and attached
an all-time low certified APR to it – making it a
very attractive piece of homegrown certified
pre-owned inventory!
I appreciate that automotiveMastermind has
built goodwill not only for my dealership, but
also for my customers in these uncertain times."
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