Stay a Step Ahead of Online Shoppers
As more consumers buy online, many dealers have begun to utilize their BDC to connect
online touchpoints with data-driven consumer insights to make proactive decisions about who
to call – and when.
To do this effectively, your BDC needs access to the same consumer data as your sales and
marketing teams to identify buyers exhibiting online behaviors and buying triggers that precede the
"research phase" of the buying journey. By proactively marketing to these prospective buyers, your
BDC can influence them to act sooner by showing how right now is the prime time to buy a vehicle.
Deliver the Right Message, in the Right Format and
at the Right Time
Advanced tools both allow dealerships to create personalized offers based on each buyer's specific
decision-making and ensure they're delivering in the correct format and through the correct
channels to maximize engagement.
By automating this process, dealers can ensure each message builds off the last, delivering a
consistent customer experience from the very beginning.
