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4 Tips for Building a Proactive vs. Reactive Dealership Prospecting Strategy

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P R O A C T I V E C O N V E R S I O N : THE RIGHT PROCESS & INVENTORY Proactively ensuring you're able to meet customers' needs doesn't stop at a dealership's sales process. Dealers must balance fixed ops and variable sales to populate their lots with popular-selling vehicles and ensure they're able to quickly and efficiently match each potential buyer with options in their active inventory. This is especially critical as dealers face historically low new vehicle inventories as a result of production disruptions. 3 Global light vehicle production is expected to drop to 69.3 million units in 2020 – a 19.6-million- unit decline from 2019. IHS Markit, August 2020

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