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4 Tips for Building a Proactive vs. Reactive Dealership Prospecting Strategy

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Stay a Step Ahead of Online Shoppers As more consumers buy online, many dealers have begun to utilize their BDC to connect online touchpoints with data-driven consumer insights to make proactive decisions about who to call – and when. To do this effectively, your BDC needs access to the same consumer data as your sales and marketing teams to identify buyers exhibiting online behaviors and buying triggers that precede the "research phase" of the buying journey. By proactively marketing to these prospective buyers, your BDC can influence them to act sooner by showing how right now is the prime time to buy a vehicle. Deliver the Right Message, in the Right Format and at the Right Time Advanced tools both allow dealerships to create personalized offers based on each buyer's specific decision-making and ensure they're delivering in the correct format and through the correct channels to maximize engagement. By automating this process, dealers can ensure each message builds off the last, delivering a consistent customer experience from the very beginning.

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