Connect Service and Sales Acquisitions
When used in the service drive, predictive marketing tools allow dealerships to acquire popular
vehicles predicted to sell well in their market while also ensuring they can turn a profit.
By using these tools to analyze insights like a customer's maintenance and overall vehicle
history, dealers can more effectively predict reconditioning costs and prioritize their more
valuable acquisition opportunities.
To do this effectively, dealerships must ensure inventory management strategies and sales
processes are carried across every department. By ensuring teams are working hand-in-hand
from the same set of customer insights, dealers are empowered to make the most of every
opportunity and maximize the profitability of every transaction.
