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4 Tips for Building a Proactive vs. Reactive Dealership Prospecting Strategy

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Connect Service and Sales Acquisitions When used in the service drive, predictive marketing tools allow dealerships to acquire popular vehicles predicted to sell well in their market while also ensuring they can turn a profit. By using these tools to analyze insights like a customer's maintenance and overall vehicle history, dealers can more effectively predict reconditioning costs and prioritize their more valuable acquisition opportunities. To do this effectively, dealerships must ensure inventory management strategies and sales processes are carried across every department. By ensuring teams are working hand-in-hand from the same set of customer insights, dealers are empowered to make the most of every opportunity and maximize the profitability of every transaction.

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