WHY DEALERS NEED TO BE PROACTIVE VS. REACTIVE
As 2020 wears on and early pandemic projections turn into useful data, dealerships have seen new
light vehicle sales recover much quicker than initially expected. Forecasts from IHS Markit project U.S.
light vehicle sales to reach 14 million units by the end of the year – and rise to 15.1 million in 2021.
To make the most of this growing opportunity and catch up on lost revenue from early in the year,
dealerships need to not only generate more sales, they need to maximize ROI.
By taking a proactive approach, dealers can maximize profitability throughout the
entire buying cycle by:
• Proactively identifying and understanding
early buyer triggers
• Engaging prospects by providing an
experience they want
• Converting sales leads prospects through
dynamic efforts
• Retaining those customers by building long-
term relationships
