P R O A C T I V E L Y
IDENTIFY & UNDERSTAND EARLY BUYING TRIGGERS
In today's increasingly competitive digital landscape, effectively identifying qualified sales leads
requires more than just mining Internet leads as they roll into the BDC.
Dealers are increasingly finding obsolete tools and tactics like equity mining fail to deliver when
compared to a modern, proactive sales model that engages quality leads before buyers enter the sales
cycle with low-touch activity and high-volume returns.
Predictive marketing tools allow dealerships to identify pre-buying behaviors and deliver a personalized
customer experience starting from the first touchpoint.
1
