Utilize Quality Data Sources for Information
Faced with increasingly complex buying journeys, identifying
which owners are ready to enter the sales cycle – and
predicting what they are looking for – requires dealers to
access up-to-date, high-quality customer data. Understanding
these unique early buyer triggers, whether it's an approaching
mileage milestone or starting a new job, allows dealers
to engage high-potential buyers before they start price
shopping, benefitting their bottom line.
Customize the Shopping Experience for Buyers
By combining those insights with data from a dealer's CRM,
DMS and new and available inventory to create proactive
marketing campaigns, dealers can deliver a customized
buying experience from that first touchpoint.
Using behavior prediction tools, dealers can analyze the
unique factors driving a prospect's purchasing decision,
map customers to vehicles in their available inventory and
automate marketing messages designed according to the
channel, timing and offers most likely to get them to buy.
9 million
nomadic
households,
or shoppers
with no
brand loyalty,
are
predicted
to be
in-market
for a vehicle
in 2020.
IHS Markit
