A T T R A C T P R O S P E C T S
WITH THE EXPERIENCE THEY WANT
Today's customers have more options than ever when it comes to
where and how to buy new and pre-owned vehicles. Coupled with
increasing consumer demand for personalized buying experiences,
dealers must ensure they are proactively creating a shopping
experience that attracts high-potential prospects.
To stay ahead of today's savvy online shoppers, dealerships must tap
into those same insights they used to identify prospective buyers to
proactively create a unique buying experience based on what that
customer wants – sometimes before they even know what that is. By
using predictive marketing tools, dealers can deploy perfectly timed
campaigns to "plant a seed" and inspire prospective buyers to act.
2
65% of dealers
expect an
acceleration
in
development
of online
vehicle sales
and booking
platforms.
IHS Markit
