Understand Dealer Loyalty
Loyal customers mean more money for the dealership in
every situation. It's much less expensive to retain customers
than conquest for new leads, and these loyal customers are
less likely to bargain shop, offering a much higher return on
investment.
While every dealership approaches retention differently,
use the data and information (including customer retention
statistics, gross and net revenues and other relevant KPIs) to
project what improvements need to be made.
Communicate these goals to your collective teams and from
there, analyze your responses, ROI and customer satisfaction
scores to continue improving your approach.
Dealers who
leverage
Market EyeQ's
behavior
prediction
sales platform
increase their
retention sales
up to 15%.
