Build Long-Term Loyalty
Finally, by utilizing behavior prediction technology,
dealerships can establish more meaningful, long-term
customer relationships by staying in contact and knowing
exactly when customers will likely re-enter the sales cycle.
Often, these relationships are built in the service drive. For
this reason, service notifications are critical. Ensure your
service department is staying in regular communication with
customers, including offering expanded services like vehicle
pick-up and drop-off to meet new buying expectations.
Consider dedicating a member of your service team to mining
upcoming appointments for potential service-to-sales leads.
In any case, to maximize retention efforts, your sales, finance,
service and other departments must all work together toward
a collective goal – with access to the same data and insights
to get them there.
Those who
service their
vehicle at the
dealership
are more than
2.5x likely to
purchase their
subsequent
vehicle from
that same
retailer.
automotiveMastermind, based on a
120-day marketing window
