How Marketing to Customers During COVID-19 Increased Dealer Loyalty

Issue link:

Contents of this Issue


Page 0 of 0

800.801.0018 | ©2020 automotiveMastermind®. All rights reserved. | A business unit of IHS Markit™ REQUEST A MARKET EYEQ DEMO: 40.3 37.9 38.1 36.5 38.4 38.3 39.4 39.5 36.4 34.1 34.2 34.3 34.9 35.2 33% 34% 35% 36% 37% 38% 39% 40% 41% Mar '20 Apr '20 May '20 Jun '20 Jul '20 Aug '20 Sep '20 Market EyeQ Marketing No Marketing FOR BETTER OR WORSE: WE'RE WITH YOU EVERY STEP OF THE WAY " Mastermind continues to be an invaluable partner, coming forward with a concrete strategy to help our business. Those strategies are proving to be the difference in our ability to still service our clients amid COVID-19. Mastermind is providing true value, and we need them now more than ever! Suzanne Cochrane, General Manager, Helms Brothers Mercedes-Benz " During these difficult times, I am loving Market EyeQ more and more and I am glad that we have it because if we didn't, it would be a disaster. Almost 50% of our daily sales come from Market EyeQ! Papa Seck, General Manager, Hall Honda ALWAYS A PARTNER, NEVER A VENDOR. Amid the height of the pandemic, Mastermind enlisted its sales and field teams to operate as a virtual BDC for our dealer partners. In three weeks, the virtual BDC efforts resulted in: • 17.4k prospecting calls made • 1.6k appointments booked by the VBDC • Nearly 1 appointment made per hour COVID-19 RESOURCE CENTER FOR DEALERS Mastermind has created a one-stop-shop COVID-19 Resource Center for dealerships to help prepare for shutdowns and pivot their operations. Most valued content: • The 36-Point Checklist if Mandated to Close • How Dealers Can Support Customers During a Pandemic • Tips to Function as a Virtual Dealership According to an Automotive News survey in March 2020, 76% of dealers said they planned to cut marketing budgets during the height of the COVID-19 pandemic. But if your goal is to sell as many cars as possible, why stop connecting with your customers? And if your competitors are backing down, why not capitalize on their mistakes? Mastermind conducted an analysis on the average dealership loyalty rate during the height of the COVID-19 pandemic. The analysis was run against dealers who actively marketed through Mastermind's sales and marketing platform, Market EyeQ, and those dealerships who did not. The results speak for themselves! Market EyeQ Marketing No Marketing +3% LIFT IN LOYALTY OVER LAST 6 MONTHS WITH

Articles in this issue

Links on this page

view archives of Brochures - How Marketing to Customers During COVID-19 Increased Dealer Loyalty