Some dealerships deploy a dedicated member of the BDC or
service team to serve as a "service liaison." This employee's
primary goal is to foster customer relationships to promote loyalty
and identify prime service-to-sales leads.
Regardless of structure, it's critical your service team is regularly
engaging with your customers through personalized messaging
specific to their needs. Focusing on delivering useful information
that builds value in your dealership's service drive plays a critical
role in bookending an excellence customer experience in today's
new buyer journey.
BEST
PRACTICES
AT WORK:
DEALERS WHO
LEVERAGE
MASTERMIND
REPORT
INCREASED
RETENTION SALES
UP TO 15%.
