RETENTION STAGE
When the deal is done, your relationship with that customer isn't
over – far from it. As soon as the car drives off the lot, a new buyer
journey has begun. Now is the time to focus on building loyalty.
Loyal service customers are a sustainable source of a dealership's
most profitable sales, and when it comes time to build
loyalty, many dealers are turning to their service drive. In fact,
Mastermind data finds customers who serviced with a dealer
were just over 2.5x more likely to purchase their subsequent
vehicle from the same retailer.
RETENTION
STAGE BEST
PRACTICE:
CAPITALIZE ON
SERVICE DRIVE
LOYALTY
