All the hard work put in by your sales and marketing teams nurturing buyers through their journey could be
lost in an instant. To identify areas of opportunity, think about the buying experience from the perspective of
your customers and seek to remove any potentially frustrating roadblocks.
Ensure customer information is efficiently collected and shared across teams to simplify your process and
ensure nothing is lost in the shuffle.
Consider offering self-serve online touchpoints like vehicle configuration, price negotiation and financing. Not
only does this simplify the overall buying journey, but it also offers buyers a more complete view of their
purchasing and financing options to promote a more transparent customer experience.
