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The New Buyer Journey Best Practices for 2021 and Beyond

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CONVERSION STAGE Buying a vehicle can be a stressful experience, and regardless of which direction a buyer's journey takes, they want and expect their sales experience to be as easy as possible. Whether it's discussing a trade-in or finalizing financing, it's critical dealers ensure the entire sales process (including any hand-offs between departments) is seamless. Meaning, while your used car, F&I and management teams focus on doing what they do best, they need to ensure they're working toward the same collective goal. CONVERSION STAGE BEST PRACTICE: KEEP IT SIMPLE

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